So what is 360 video:

According to Wikipedia ‘Immersive videos, also known as 360 videos, 360 degree videos or spherical videos, are video recordings of a real-world panorama, where the view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras.’ When viewing 360 videos on a PC you can pan around using your mouse, or simply move the device around when viewing on a gyroscope equipped mobile.

Our thoughts on 360:

As video technology becomes more advanced, video is becoming more immersive than it has ever been before, and 360 video is leading the way. Already such major platforms as YouTube and Facebook have rolled out their 360-video capabilities, and such devices as Google Cardboard and the latest smartphones are incorporating 360 video into their launch-day designs.

This is VR as we imagined it when we were kids. At least, this is the start of it. You look to the side of a picture, and you see not the edge of the picture but more of the picture, and more and more until you get back to the beginning of the picture. This is video that represents reality in a truer way than ever before. There is no overstating the effect that 360 video is going to have on the video industry and on our whole lives. Soon, if you want to visit a place, doing so could be as simple as putting on a headset. The sights, the sounds, the essence of the place: they are all within a few inches’ reach, even if the place that you want to see is on the other side of the globe.

We’ll do a more in-depth blog covering 360 cameras and some great YouTube 360 examples soon.

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